Louise Whitaker, Head of Marketing and Sustainability and Jamie Bridgeman, Brand Activation Manager share more about Cistor’s new look and why it’s time to embrace remanufactured IT.
Louise: Yes! We wanted to create a new customer experience to ensure that people know what we do as soon as they hit our website, understand more about the benefits of authorised remanufactured technology and critically, be able to get in touch with us or talk to someone in just a couple of clicks.
Jamie: Thank you, we’re so pleased you like it! We worked with Sparro House creative agency on the updated value proposition for the brand and they developed the creative concept. They’ve been great to work with and it felt like a real team effort. My job was to take the concept and turn it into a fully fledged new brand identity. It’s the first time I’ve really done this kind of work to this level of detail and I have truly loved it. We wanted to be a purple cow in a field of black and white ones. We have a unique offer and we wanted to reflect that in our branding.
Louise: We want to be authentic in how we speak and to clearly show we’re a brand who knows our stuff. We also recognise that we need to be direct in what we say, our customers are busy. Fundamentally we want to inspire action, be informative and inspire change, that’s why you’ll see so many Call-to-Action’s throughout the site.
Jamie: I’ve paid special attention to making sure the website is as sustainable as possible. Infact if you type cistor.com into website carbon calculator you’ll see the results of my efforts. Since we made contact with Gerry McGovern and read his book on digital waste I have been almost obsessed with building websites and content that minimise environmental impact. I read up on the subject and made a special effort to host our sites on sustainable hosting, to use Oxygen as a primary builder, to minimise plug in’s and optimise all images for web. Our site uses a Content Delivery Network (CDN), hardly any moving parts or fancy animations and super easy to find the things you need.
Louise: We’re just getting started! We’re coming to the end of an exciting research project that we’ve been running with a Manchester based environmental consultancy. We’ve torn down 10 pieces of network equipment to understand more about the carbon impact of this equipment so we can compare remanufactured technology to new. Keep your eyes on our site as we’ll be sharing our findings over the coming months.
With global supply chain shortages, increased costs, tightening budgets and greater awareness of the scarcity of natural resources, it really is time to embrace remanufactured technology as a solution to these challenges. Our new site has been designed with customers in mind, we have to make it easy for them to consider, trust and use remanufactured technology.
Jamie: We’ll be using a variety of media over the coming months- podcasts, webinars, video content and even real- life events. I’d encourage anyone who’s interested in remanufactured technology and the benefits it brings to sign up to our newsletter where we’ll be sharing a ton of useful information and lots of examples of where remanufactured technology is being used. All super stylishly presented of course!
