The internet has a physical footprint as it requires electricity to run the datacentres, the networking infrastructure and the devices we use to access it. This electricity produces a carbon footprint. Websites that are designed in an energy efficient manner produce less carbon. The more autoplay video, high res images and content on a site, the more energy it takes to show this content- meaning a greater carbon footprint for the page.
We were inspired to build a more energy efficient site through our friend Gerry McGovern and from learning about Wholegrain digital. We consciously designed and built our site to highlight this issue and as a result this site is cleaner than most websites and we’re focussed on continually improving this.
If you’re interested in the performance of your site, click here